Introduction
Welcome to Velafx Ltd ("we," "us," or "our"). Protecting the privacy and security of your personal information is our top priority. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website or use our services. It also explains your rights regarding your personal information and how you can exercise them. By accessing or using our website and services, you consent to the terms of this Privacy Policy.

Information We Collect

• Personal Information
  We may collect the following types of personal information when you interact with our website or services:some text
  • Contact Information: This includes your name, email address, and phone number, provided when you sign up for an account or contact us for support.
  • Financial Information: We collect and process transaction-related data, such as purchases of goods and services made directly with us or through our website. This data includes your contact details, payment card information, and specifics related to transactions. We gather this information directly from you or through our payment service provider, and it is used for processing payments, fulfilling orders, and maintaining accurate financial records. The legal basis for processing this data is the performance of our contractual obligations and our legitimate interest in managing our operations effectively.
  • Identification Information: To comply with legal requirements and ensure security, we may collect government-issued identification information, such as your passport or driver's licence details.
  • Marketing Data: Information collected through our marketing campaigns, including responses and engagement metrics, is used to better understand your preferences and to offer tailored information about our services and products.
• Usage Information
  We automatically collect information about how you use our website and services, including:some text
  • Log Data: This includes your IP address, browser type, operating system, and the pages you visit on our website.
  • Device Information: We may gather details about the device used to access our services, including device type, unique identifiers, and settings.
  • Usage Patterns: We track interactions with our website and services, including accessed content and used features, to enhance user experience.
• Cookies and Similar Technologies
  We use cookies and other technologies to collect data about your browsing and interaction patterns. This helps us optimize your experience and analyse how our website is used. You can manage cookies through your browser settings or through provided opt-out mechanisms.

How We Use Your Information
We use your personal information for the following purposes:

• Providing Services: To deliver the services you request, manage your account, and process transactions.
• Communication: To send you important updates, respond to inquiries, and inform you about changes to our services or terms.
• Improvement and Analysis: To analyse your interactions with our website and services, allowing us to enhance our offerings and user experience.
• Security: To protect against unauthorised access, fraud, and other security threats.
• Legal Compliance: To fulfil legal obligations and respond to regulatory or legal requests.

Disclosure of Your Information
We may share your personal information with third parties in the following circumstances:

• Service Providers: We work with trusted third-party providers who assist us in delivering our services. These providers are contractually obligated to protect your information.
• Legal Obligations: We may disclose data to comply with applicable laws, enforce our terms, or respond to government or law enforcement requests.
• Business Transactions: If we undergo a merger, acquisition, or asset sale, your data may be transferred to the involved parties.

Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting obligations. Data retention periods are determined based on the nature of the data and the requirements of applicable law.

Security
We implement robust security measures to protect your data, including encryption, firewalls, and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute data security.

Your Rights
You have rights concerning your personal information, including:

• Access: Request access to the personal data we hold about you.
• Correction: Update or correct your personal information if it is inaccurate or incomplete.
• Deletion: Request the deletion of your data under certain conditions.
• Opt-Out: Unsubscribe from marketing communications at any time.
• Cookie Management: Control cookies and similar technologies via your browser settings.

International Data Transfers
If your data is transferred outside of the UK or EEA, we ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your data.

Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on our website, and we encourage you to review this Policy periodically.

Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@velafx.com.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.

‍